Thursday, November 25, 2010

Nestea

Illustration work on cans are a real challenge because the printing surface is unforgiving and the ink can bleed all over the place. This illustration for Yello, a design firm in Sydney, had to be very controlled in order to have a half decent chance of surviving the can print process. I listened closely to the production crew, because they will certainly tell me if I become too adventurous. No point in doing work that won't print. You may notice a white keyline separates the greens from the yellow and magenta. We didn't want these colours bleeding into one another. The various yellows and oranges didn't pose the same problem. The product is Nestea, which most people will be familiar with.

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